Past Events
Going Barefoot 4
Going Barefoot IV March 21, 2014
The Future of News
8:45 Welcome & Opening
9:00 Keynote #1 The Future of News
Dan Lett, Columnist, Winnipeg Free Press
Noah Erenberg, Convenor, Community News Commons
10:15 Break
10:45 Workshops
Workshop #1 Videography that makes the news
Tyler Walsh, Multimedia Editor, Winnipeg Free Press
Strategy, gear and gadgets in a "one-person shop"
Workshop #2 How to work with the media or media relations that works
Dan Lett, Columnist, Winnipeg Free Press
Maralee Caruso, Anchor, CTV Winnipeg News at Six
Terry McLeod, Host, CBC Radio Weekend Morning Show
Workshop #3 Content marketing
Gayle Goossen, Principal and Creative Director, Barefoot Creative Inc
What it's going to take to be relevant. What to say and how to say it is always most important.
12PM Lunch with special guest
Rick Fast, former Director of Communications at Mennonite Central Committee shares his story. "Top Ten List" of marketing and communications insight from several decades of experience.
1:15 PM Workshops
Workshop #4 Telling Your Story in the Digital Age – The Skills You Need to Know
Noah Erenberg, Convenor, Community News Commons
Workshop #5 Faith-based organizations and the media–an exploration of the intersection and the issues
Facilitated by John Longhurst, Director of Resources & Public Engagement for Canadian Foodgrains Bank and author of Making the News: An Essential Guide to Effective Media Relations for Non-Profit Organizations.
Panel members:
Julie Bell, former CBC reporter and currently Senior Writer for Mennonite Central Committee Canada
Mike Duerksen, former Communications Coordinator for Siloam Mission and current Director of Operations & Development at Global Family Foundation.
2:30 Break
3:00 Keynote #2 Trends in Marketing and Communications
Gayle Goossen, Principal and Creative Director, Barefoot Creative Inc
4:15 Wrap-up
SPEAKER BIOS
Gayle Goossen is founder and Creative Director at Barefoot Creative in Kitchener, Ont. Prior to that she taught English Literature at an Ontario university before working in marketing and fundraising at World Vision Canada, where she developed key creative strategies for successful fund raising campaigns. Today she helps non-profit organizations maximize their impact through creative communication, marketing and fundraising strategies—and by telling good stories about their mission and work. For Gayle, storytelling is the single most powerful communication tool a non-profit group possess.
Dan Lett is an award-winning columnist and reporter at the Winnipeg Free Press. Originally from Toronto, Dan has covered many beats at the paper, from city hall to the national bureau in Ottawa. He has written stories that helped in part to free three wrongly convicted men, met Fidel Castro, interviewed three Philippine presidents, crossed several borders in Africa illegally, chased Somali pirates in a Canadian warship and had several guns pointed at him.
Noah Erenberg is convenor of Winnipeg's Community News Commons, a grass roots public media project that trains and engages citizen journalists to share local news and information and to tell inspiring stories about their neighbourhoods. Noah is a veteran network television documentary writer, director and producer, media studies instructor, trainer and consultant.
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