A job description that makes you laugh and a budget that makes you cry
The first Going Barefoot conference was held in 2007, which doesn’t sound that long ago to me. Or at least, it didn’t until I realized that year was the first time anyone heard the word “iPhone.”
The next conference was in 2009, and I found this gem among the workshop descriptions: “Everyone knows about Facebook and My Space, but what about Ning, Yammer, Bebo and Orkut?”
Now it’s 2015, and statistically, it’s more likely that you’re reading this on a mobile device than a desktop.
Even if you work in communications and try to keep an ear to the ground, things are moving quickly. And if you work for a faith-based organization or other non-profit, you probably feel like you’re constantly three years behind.
That’s why I’m excited for Going Barefoot 5. We’re going to take a good look at what’s changing (or has already changed) in the world around us, in our audience, and in the tools we use to reach them. And then we’re going to talk about how you—with a job description that makes you laugh and a budget that makes you cry—can get the attention of the people you need to reach.
It’ll be realistic—our audiences are changing, technology is developing, and big data is really, really big—but it’ll be hopeful, and it should give us some practical tools to help us connect with our audiences.
Hope to see you there! Otherwise, we can catch up on Orkut.
- David Turner
MCC Manitoba
Communications Coordinator
Printed from: www.cmu.ca/commsconference/blog/146